The first shot of the advertisement is a women walking in the middle of the set where all around her is white while she is carrying a guitar which gives sort of a mystery what will happen next, but she starts to play the guitar and bright colours are shown which then gives the audience a feeling of Barry M. This advertisement targets the audience attentions who are female teenagers that wear make, which can also be shown by the way the main person in this advert is a female herself.
The main women walks in without makeup and looking plain, as she starts to play the guitar the bright colours that are being used are shown throughout the extract with the way she has different eye shadows, this can be shown by the way it conveys the message that this brand had variety of colours to choose from. The dark lipstick and bright nail polish that is been used represents the brand to make it appeal to the audience what ‘Barry M’ are selling, however the use of bright colours that are been used targets their audience as it is eye catching.
Different shots have been used to show the different sides of the person, but mostly close up have been used to show the close up of the makeup and the nail polish of Barry M as these are the products that Barry M also provides which appeals to the audience. High key lighting been used to make sure the viewers can see what is happening and what the purpose of the make-up is.
The close up of the women playing the guitar shows the audience what the ‘Barry M’ makeup can do, she closes her eyes which gives the viewers a chance to see what the eye shadow is like if it is worn on an individual, Throughout the advertisement she has kept her eyes closed which gives everyone a chance to see how it is set which appeals to the audience more as it has an explosion of different colours. A voice over has been used at the end as it says ‘Barry M – wake up your makeup’, which engages the audience to buy the product, however the use of a female voice over attracts the audience more as it relates to a female person. Also the voice over been used at the end as it says the use of ‘your’ word as it engages the audience to buy it. At the end it shows the audience where the product can be brought as they can go out and purchase this which informs the audience.
Pester power can be used if a young girl is watching the advertisement on the television with her parents or her mother, she would mostly pester them to go and buy it for them as she really wants this, because she is pestering her parents she would most likely to be getting it. At the end of the advert, pink has been used which connotes girls as it stereotypes the colour pink for girls.
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