MEST1 Exam Blog: December 2011

2. How are texts in the three platforms constructed?

Super 8 has been promoted through print as this includes the Super 8 poster’s, this helps promote the film as it targets their audience, the main characters in the movie are teenagers who are trying to save Alice and to find the ‘alien’ that has been disrupting the whole town, this connects with the movie as the target audience is children and teenagers, the main cast in the movie is also teenagers which relates with one another. There is also super8 movie news which talks about the release of the movie and a review about the movie, it also lets the audience know about the special features and behind the scenes of the movie as this helps promote super8.

Super 8 can include trailers for the movie as this helps to promote super 8 and lets the audience to have an opportunity to see how the movie will be like as it gives the audience a mystery of what the alien is and looks like. There is a theatrical theatre which show clips about the movie, however there is also a TV trailer which is for 30 seconds as it shows small clips of the movie. Broadcast can also include interviews with the members of the cast, the director and producer as it lets them talk about the film ‘super 8’ and how it was during the film.

The Super 8 official website has the trailer of the movie as soon as you go on to the website; it also shows the Blu-ray and DVD of the movie as this helps with the promoting, it gives the audience a chance to buy the movie on a low price and also shows the features of the movie. This also has a Super 8 app for I phones which is free as this helps promote the movie, it lets the audience get involved with the app as this includes a free video which lets people record stuff as the way the children in the movie were making the own scary movie. However this can also include online games for super 8, the recent game ‘portal 2’ has a surprise which includes a feature of super8 which is an interactive game which can be moved around the area in the game, just like the movie.

http://www.flixist.com/interactive-super-8-movie-trailer-in-portal-2-game-198706.phtml

The main characters in the movie are ‘Joe lamb’, Charles, Preston, martin, Cary and Alice, Gabriel Basso who plays ‘Martin’ in Super8 has starred in the recent television program called ‘The Big C’. Gabriel Basso is a film actor as well as a television actor, and also had small roles in programs. Zach Mills who plays ‘Preston’ has been in many films like ‘The Santa Claus 3: The escape Claus’ and ‘Mr.Magorium’s Wonder Emporium’ and many others.

http://www.movieweb.com/movie/super-8/exclusive-cast-interview-featurette- Interview by the members of the cast

E-media can include Facebook, Twitter and Youtube, on Facebook Super8 have their own official Facebook page where there have 579,761 people who have liked this page which implies that many people around the world have seen super8, this promotes the movie as many people like it, this also lets everyone comment on their wall for feedback or opinions which is useful. However Twitter have also got their official page where it lets everyone follow them as this targets their audience, gives them all a chance to know about super8, this includes the pictures from the cast members as well as the director and producer. Youtube have trailers for super8 as well as reviews by ‘beyond the trailer’ and ‘IGNentertainment’ which talks about the movie itself.

Super 8 has many merchandise which are being sold, for example this can include the limited edition super8 side bags and the Blu-ray DVD of the movie which was released on 22^nd November. There were also competitions for the audience to win a chance to get free tickets to see the movie. However to see the trailers this can gain access through Mobiles, the internet which includes Youtube and the official movie website as well as the TV trailers which are 30seconds.

http://www.starburstmagazine.com/competitions/603-win-super-8-goodies-and-tickets

3. How do audiences access the text across the 3 platforms?

Super 8’s is mostly targeting their audience who is children and teenagers, this can be shown by the actual movie which has the main characters that are teenagers and are acted by teenagers, this relates to the target audience as J.J.Abrams and Steven Spielberg want their audience to know how the children in the movie are feeling as they are expressing their feelings throughout the film. This promotes the movie as more children and teenagers will be able to watch as it is targeted at them. However this can also be targeted at groups of families as the main characters in the movie are a family who have been suffering due to the loss of a family member, this would relate to their target audience.

Super 8 is promoted to its target audience through print as a larger audience is mostly families, this can include the older people in the family who prefer to read newspapers and magazine, information about the movie is usually written in side but there is no review overall as they will be in newspapers. The colour of the super8 poster have been using dark colours and dull colours which gives an enigma code, that something is going to happen, gives the audience a mystery of what the movie is about. Broadcasting can be promoted through TV to target their audience, such as on TV there are usually 30 second trailers which show a small clip about the movie which attracts the audience’s attention, this is because of the special effects that have been used, because of promoting this beforehand, and it gives the audience a chance to watch it in cinemas.

4. How are representations constructed across the 3 platforms?

The characters in the movie who are the children are represented by print, for example the movie reviews let everyone know how they are like and why they have acted like they should have done in the movie, for example J.J.abram and Steven Spielberg gave the children the bikes to keep which had been used for a shoot in the movie, they all had fun while they were playing, The children during the film inspired Steven Spielberg of the way they were as they were having fun.

Broadcast can include the interviews and the reviews, for example this changes the view if children nowadays and how they act, such as children have been represented as ‘gangsters’ the way they have their hoods up and act bad, but this movie represents the children in a completely different way as they are innocent and sensible. However E-media represents the children in also a good way, it sets a good example to the children these days as they are showing them to behave and act sensible the way the children are behaving in the movie.

The way the characters in the movie are presented is in a way that the children should be and the way they are setting an example of how children should remain, as the target audience is targeted at families it sets a good role to the children in the household to respect and behave themselves. The difference in the children in the movie is that it is more serious about making their ‘zombie movie’ but because they are stars they are more bubbly and confident the way they are speaking.

5. What institutional issues are raised in the case study?

Promoting super8 is mainly Paramount pictures as this is a global producer and distributor of the entertainment of the movie, The three platforms are used to target their audience in many different ways for example print media is used with the magazines and newspapers for their audience to read about the information and news on the movie. Broadcast is used for the theatrical trailers and the TV 30 seconds trailer which promotes their audience. E-media targets their audience by Facebook and Twitter as they are social networking sites which give them a chance to target their audiences.

Some platforms work better than others, for example in my opinion I think that E-media and broadcast work better than Print, as it has a wider range of things that can target their audience and interact with the movie. Broadcast and E-media cooperate together by the way it targets their audience, for example broadcast includes reviews of the movie as well as E-media lets you access the reviews online on Youtube.

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