Call of Duty

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The codes and conventions of this extract of the call of duty game trailer has many features and this can start off in the start as it informs the audience what the age range of this for parental supervision as it is 17+, however this can include in the beginning where they have an introduction of the different settings of where this game can be played as it engages the audience that there isn’t only one setting but several as it makes them want to buy this game. Many shot have been used and these can include when the players in the game are been showed to show the audience what this game is about and what they can do if they buy this game from their point of view. The use of sound engages the audience to get actively involved as it makes them want to start playing this game as soon as possible. The colours that are used are mostly green and this is due to the players that are playing in this game as it represents the army colour, Red is used to connotes the blood and violence in the game that is being played.

Media Representations: How is War represented in the trailer?

War is represented in the trailer as a negative  and positive way with the way they use guns and bombs which can inform the audience what many army people are doing to protect people’s lives when they are being attacked and killed as this encourages them that they are doing something right for the country, however it is also shown in a negative way as this can encourage the target audience to act in an unmannered way which could prevent them to be in harm to themselves and others around them as this game call of duty has violence which is represented in a negative way.

Media Institutions: In what ways is the trailer typical of the video game industry?                     

The media institutions for this extract of the game is that it is typical of the video game industry by the way they have targeted at this specific age group of males as the industry know that this is who are likely to be playing and buying this game. At the end of the trailer they recognise the audience about the several settings that are included in the game again to make them buy this product, however they also show the image of Xbox for the audience that do not have this as this is where the game ‘call of duty ‘ has to be played. The game can be played by many of people in one game which encourages them to be played with their friends and family as it is multi played.

Media Audiences: Who does this text appeal to and what pleasures does it offer?                   

This type of text is appealed to the younger audience who are males as they are targeted at this specific age group of people as it includes violence, this also may not be targeted at the female audience which is why the players in this game are men to represent the point of view of the player, Because this game can be played together in groups of many people it targets this group as this is the age where you make new friends and socialise.

Hocus Pocus Trailer

Low key lighting is been used to create an effect of something scary as this is movie is about witches and this can be shown in the start of the trailer where thunder crackles and a women laughs which creates enigma codes as it is some sort of suspense and mystery as well as when they show the three witches who are also sisters on their death bed as they are getting hanged they say ‘we shall be back’ which also creates mystery to them coming back which targets their audience as they know that something is going to happen as well as it makes the movie more interesting to watch. The voice over explains more about the trailer to the viewer’s so they can go and watch this. Binary opposition is used by the way it has 3 witches vs. the 3 kids together of how it is good vs. evil. The setting comes under Mis-en-scene and it is mostly in the old house and the grave yard which connotes it to be scary. In the start of the trailer a cat jumps out and screeches which connote witches as cats are a typical prop that is used all the time when witches are involved.  

The three witches who are also sisters enchant there spells in the start of the trailer represents the witches which shows the audience what might happen, if this trailer was on billboards then the children/teenagers who are the target audience would pester their parents to take them to the cinema and watch this which Is called ‘pester power’.

Film Trailer - Mall cop

In the beginning they show all the men in order who are tall and fit people and then it zooms straight in to the fat and unhealthy person who is also the main person ‘Paul’, When they introduce Paul he falls down and snores which shows that he’s going to be a funny character, by the way they introduce him to that. The voice over is used to explain more information on what is happening in the trailer of ‘Mall Cop’. The trailer starts of to be positive and then negative as soon as the hostage situation appears which builds up tension and creates suspense and mystery on what will happen next which is enigma codes. A comedy film which can be shown when Paul hurts himself and puts a hello kitty plaster on it which shows that he carries plasters with him will make the audience laugh over small things. 

This would be targeted at both the genders and teenagers and adults. The lighting that has been used High key lighting throughout the trailer to make it stand out clear and can be seen properly. Different shots have been used to create different moods for example a close up of Paul which shows his facial expressions of what he is feeling.  The different settings of the trailer is shown to be in a state police training facility where he was being trained to be a police man, his house, and the shopping centre where he now works as a mall cop. The props that are been used mostly is the Segway where he uses that to travel around the centre. 

2011 Barbie Dolls

The use of pink stereotypes the girls as pink connotes more of a femine colour, which shows that this is targeted at young females. The use of colours represents their target audience as many girls like pink, however other bright colours were used like purple, blue, yellow etc. this was used to catch their audiences attentions as it appealing and stands out then other colours. High key lighting has been used throughout the advertisement to make everything stand out and can be shown to the audience. However if this advertisement comes on TV then they are more likely to pester there parent to make them buy this, which is called pester power as children always get there way when they annoy their parents to buy this.

The dolls are all being shown together in the advertisement which is a technique as they are promoting the dolls together which is individual prices so if a girl askes for all of those then her parents will have to buy each doll individually which gives them more money to make as this will benefit them even more. Voice over has been used to engage their audience to buy this, however the secondary audience is more likely to be the parents as they will be buying this for their daughters. The voice over has been of a female which is represented as the ‘voice of god’ . In the beginning the voice over introduces Barbie and her sisters to the audience to show what they are getting if they buy them. Different voice overs have been used to represent all the sisters, the younger sister has a voice over of a child which is suggest to show her own role to the audience . Barbie’s logo has been shown throughout the whole advertisement to sell their brand; the logo is also in pink to convey the meaning that it is targeted at the females. Different shots have been used to show the different sides of the product to the viewers which then they can purchase. 

Somebody that I use to know - Gotye

Media Forms: What techniques does the extract use to establish the text’s genre and/or engage the audience?

The video is completely different to other normal video’s nowadays and this can be shown by the way the video starts off with a man who is topless who seems upset and then random lines pop up which gives the audience no idea what is going on, the lines start to get filled with different colours on the background as well as on the main person which represents the body parts, the lyrics ‘she didn’t have to cut me up’ which suggests that this song is about his relationship. Different shots are been shown throughout the video to show the painting on the body, close ups have been used a lot to show his facial expressions and how he feels.

In the middle of the video it starts to zoom out from the scene which then shows the audience a female which could indicate that she might be his ‘love’ who is also painted and then another shot is been used which is a close up of the main person and the women.  At the end of the video the painting on the female is slowly coming off which suggests that he does not like her and she is not connected to her in anyway, this engages the audience as this is never been used before and the use of bright colours attracts an audience as this is eye catching and brilliantly used well throughout the video. High key lighting have been used throughout the whole extract to give it more attention with the viewers.

The video uses a variety of instruments and the main instrument that catches the audience’s attention is the xylophone which is usually not heard in the modern music today, the xylophone is used 20seconds in the beginning and the last 25seconds in the end to give it a little touch which makes it sound more interesting as the beat is different and relaxing. The main person was looking directly at the screen which is a direct mode of address which shows that he is engaging with the audience.

Katy Perry- California Gurls ft. Snoop Dogg

Katy Perry - California Gurls 

                                

This video starts off with an image of a board game which says ‘candyfornia’ which is shown as the name of the game, this starts of when the box opens to get to the actual video, which starts of the game. Snoop Dogg places a counter which is Katy Perry on the board as there is a sign which says ‘start’.  A dice is rolled on the board game to see what Katy Perry will do. The name of this video ‘California Gurls’ is suited for a younger audience as it’s known for a young night style, the word ‘Gurls’ is targeted at the teenagers as this word is known as slang, however Katy Perry was born in California which connotes the name of the song ‘California Gurls’.

In the video there are many bright colours used which grabs the audience’s attention, the target audience would mostly be teenagers; this can be shown by the name of the song. The word ‘Gurls’ implies that it is slang, however slang is used mostly by teenagers .When Katy Perry smiles and waves at the gummy bears which are shown animated, they stick their middle finger up which is not suitable for the kids, which again shows that its mostly targeted at the teenage audience. 


While Katy Perry is walking around the board game she touches the branch of a tree which those turn into a snake, the colour of the snake is yellow and white with stripes just like a normal snake would be. Katy Perry sings about candy floss in her music video and the clouds in her video is represented at candy floss which then conveys the meaning of the softness of the cloud and the way it looks.

In the end of the music video Snoop Dogg who is shown as an evil person has an army of gummy bears to capture Katy Perry, throughout the video it includes deserts and sweets so when the army of gummy bears come she brings out the whipped cream which is represented as the guns to shoot the gummy bears. Many bright colours have been used such as blue, blue symbolises water, natural and summer which links to the video as it has a beach look at the end which suggests the summer.


High key lighting has been used throughout the video which makes it bright and appeals to the audience, Different shots have been used to convey the meaning of the extract, the close ups gives the audience a chance to see the facial expressions of whats happening, for example when Snoop Dogg is sitting on the throne it has a close up of him showing his facial expressions. 

Barry M - Wake up your make up

                                               Barry M- Wake up your Makeup

The first shot of the advertisement is a women walking in the middle of the set where all around her is white while she is carrying a guitar which gives sort of a mystery what will happen next, but she starts to play the guitar and bright colours are shown which then gives the audience a feeling of Barry M. This advertisement targets the audience attentions who are female teenagers that wear make, which can also be shown by the way the main person in this advert is a female herself.  

The main women walks in without makeup and looking plain, as she starts to play the guitar the bright colours that are being used are shown throughout the extract with the way she has different eye shadows, this can be shown by the way it conveys the message that this brand had variety of colours to choose from. The dark lipstick and bright nail polish that is been used represents the brand to make it appeal to the audience what ‘Barry M’ are selling, however the use of bright colours that are been used targets their audience as it is eye catching.

 Different shots have been used to show the different sides of the person, but mostly close up have been used to show the close up of the makeup and the nail polish of Barry M as these are the products that Barry M also provides which appeals to the audience. High key lighting been used to make sure the viewers can see what is happening and what the purpose of the make-up is.

The close up of the women playing the guitar shows the audience what the ‘Barry M’ makeup can do, she closes her eyes which gives the viewers a chance to see what the eye shadow is like if it is worn on an individual, Throughout the advertisement she has kept her eyes closed which gives everyone a chance to see how it is set which appeals to the audience more as it has an explosion of different colours. A voice over has been used at the end as it says ‘Barry M – wake up your makeup’, which engages the audience to buy the product, however the use of a female voice over attracts the audience more as it relates to a female person. Also the voice over been used at the end as it says the use of ‘your’ word as it engages the audience to buy it. At the end it shows the audience where the product can be brought as they can go out and purchase this which informs the audience. 

Pester power can be used if a young girl is watching the advertisement on the television with her parents or her mother, she would mostly pester them to go and buy it for them as she really wants this, because she is pestering her parents she would most likely to be getting it. At the end of the advert, pink has been used which connotes girls as it stereotypes the colour pink for girls.

KONY 2012 - Question 1

How is KONY 2012 represented?

The video Kony 2012 is represented in many ways and this can be shown by the way many people around the world are encouraging each other to make Kony famous as this will get the word across about the things that are happening in northern Uganda, it is represented in a positive way to show how many people are actually taking part to solve this problem, Voice over is been used to engage the audience and this can be shown when it says ‘we’ the use of ‘we’ catches the audience’s attention as it uses techniques like direct mode of address in the voice over, It is a dominant male voice over which is the ‘voice of god’. 

The American voice can include the hegemonic values as the dominant ideology that promotes the people who are in control of the society which targets the audience and actively engages them. In the beginning of the video it anchors the meaning by the way they talk and show pictures and clips about his baby which gives a relation with the audience and the narrator itself as it gives them a chance to trust and get to know him personally.

                                                                         

This is targeted at the different ethnic groups as they are all working together to protect the children from harm and this is been shown worldwide to prevent children from getting hurt and kidnapped. The hypodermic needle theory can link to KONY 2012 by the way the media are injecting information into the audience to engage with them as there can try attracting the audience to help and sort the problem out, however a close up of the word ‘share’ on the Youtube site makes the audience share the video and talk about it, as they use titles which makes it informative. The shots that are been used frequently is the close ups as this shows the emotions, especially on the child’s face and the women giving birth as it is the point of view shot which is getting the audience involved and emotionally attached as powerful emotions are being shown. 

Kony 2012

22:00 – 25:00

Representation

The video Kony 2012 is represented in many ways and this can be shown by the way many people around the world are encouraging each other to make Kony famous as this will get the word across about the things that are happening in northern Uganda, it is represented in a positive way to show how many people are actually taking part to solve this problem, as well as in a negative way as many children in Uganda today are getting kidnapped and killed.

This appeal to all the different ethnic groups as they are all working together to form a group to protect the children in Uganda, which can be shown that this is globalises as everyone around the world are working together to get the job done to everyone else to take part and make Kony famous, this is done as they want the word to get across and everyone know about this as it helps them to understand what is happening on the other side of the world.

However throughout the clip it shows the audience that by social network sites like Facebook and Twitter, it can make a big change by forming groups to help and support the campaign. It has included the media platforms as it has magazines of Kony and online websites about the whole situation, this can link to the hypodermic needle theory as the media are injecting information into the audience to engage with them as many people are joining in to help the children in northern Uganda to have a respectable life style.

Media Forms

The sequence helps to convince the viewers to support Kony 2012 by the use of different media platforms that is being used for example E-media is used to target their audience as this will attract millions of people by having an official page of this campaign which will grab their attention as many people have social network sites like Facebook and Twitter.

 The way it has been showed for 2012 is ’20 culture makers and 12 policy makers’, these people have been used as they have the power to attract the audience to help them around the place as well as engage with their audience to support Kony 2012 as well as that it has been shown that people with power say things they want and it gets spread widely, so Rihanna has been used to engage with millions of people worldwide to help the children in northern Uganda out as well it shows how celebrities, athletes and billionaires are involved in this to help and support them, by doing this it targets many other people to get involved as well make an effort to do something in the world. The way the famous people are used is to attract the viewers as what they say ‘spreads easily’ and is heard by many people worldwide.

Institutions

Kony 2012 is shown in a positive way as it shows people how many people are encouraged to take part and take action about what is being done with the children. However this is promoted by many ways and this can include the way many posters and flyers are handed out as well as posted on walls and billboards, updated on social network sites like Facebook and Twitter, also magazine covers. There are all promoted to show the world what Kony is about and what he is doing.

Also it is known to be positive by the way the video is bright and clear so the audience know how Uganda really is and how they are being treated, the use of letters and notes from the supports shows the audience how many people are concerned with the matter of the problem and would like to get involved which is a positive aspect as Jason wanted everyone to know what was happening with Jacob and others like him.

Audiences

Kony 2012 is appealing to different types of audiences as they want everyone worldwide to take part in this, so targeting different people would encourages a wide range of audiences which helps and benefits them more as it has become viral by the way it is used on social networks sites. It targets the younger and older audience as they both are more likely to help with the problem as they like to take part and help people around the world.

It is more likely to target people from different ethnicities and social backgrounds as they are all interested on taking part to save all the innocent children and people from ‘Kony’. There are many shots and images used to attract the audience which is why many people around the world are taking part as they have seen the horrendous things that Kony is doing as this includes kidnapping children to kill their own parents as well as training them to be part of an army by force, even though if they do not want to.

Advert Analysis 'Pigs'

Codes & Conventions: What techniques does the ad use to persuade the audience to consume the Guardian?

The techniques that are being used throughout the ad to persuade the audience to consume the guardian is the way it is laid out, it has included the story as the pigs as many people (the audience) have seen or know the story of this. It has low key lighting to set the mood and build tension on what is going to happen as it creates suspense and mystery which is said by Barthes. The ad uses different voice overs by the audience who are giving their opinion about the case, voice overs gives the audience an explanation on what is happening on the clip.

Representation: How is the news represented in the ad?

This represents the guardian by the way it promotes all the three platforms like print, media and broadcast and this can be implied by the way it is shown throughout the video as it has clips of newspapers, laptops, I pads, youtube clips and phones of people (the audience) of how they feel about the ‘pigs’ getting arrested, however it changes the values of the platforms as they and informing and educating the audience. In the beginning there is a pot where it has boiling water, this represents enigma codes as it creates suspense and tension on what is going to happen next.

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

This raises the different opinions of the different people around the world and what they think about the news these days, people communicate on this by using the three media platforms to give their opinion.  The values of the guardian shows that this is targeted at people these days as they care about the society and what it to be a safer place.

Audience: On the basis of this ad, who does the Guardian brand appeal to?

This is targeted at both genders as it entertains the audience of what is happening in the news; it also contains the story of the little pigs as many people know the story of this. The demographics of this would most likely to be ABC1 as this is the consumer type who are most often described as a profile of user and target consumers.

Trailer Analysis Homework

What techniques does this trailer use to persuade an audience to see the film?

The movie ‘the vow’ creates different moods by the way it uses different type of sounds and this can be shown when the begging is all happy and later on it builds up tension when the women doesn’t remember her husband. This film was released on Valentine’s Day which targets the audience who would be probably females as well as couples who are going out for Valentine’s Day. Throughout the trailer it uses bright lighting which lets the audience see what is happening through the movie. It has enigma codes as this creates suspense at the end of the trailer when another guy is involved; this gives the audience an idea that the main character might like another guy, even though she is married to ‘Channing Tatum’. This persuades the audience by the way the film has a good looking guy who is Channing Tatum; many females find him attractive so this gives another reason for the audience to watch this.

http://www.youtube.com/watch?v=7JoXHO3ceUY - The Vow

2012 Oscars - The Dictator

The extract is a video from the Oscars of a guy who is from the film that is releasing soon called ‘Dictator’, this shows that he is promoting his movie and wants the audience to watch this. However Dictator is meant a person who is a ruler and has control over the government and the way he is dressed it indicates that he is powerful. The lighting that has been used throughout the video is high key lighting and this is for the audience to pay attention and to see what is happening. The clothing that has been used is like a general of an army. This film is shown to be a comedy of the way that he is speaking and the incident that has happened with the presenter.

Ethnicity is represented in different ways and this is by the way the ‘Dictator’ is a general is talking and acting different from people around him as they are Americans. The dictator is a male which stereotypes how men are mostly the generals. The clip is typical of the Hollywood film industry as they have promoted their movie on the Oscars as they know that many people will be watching this so it gives them a chance to help promote their movie. This helps with the marketing and publicity of the movie as they are reaching to the audience.

This promotes to help the film to the audiences as he is dressed in the same clothes as he will be in the film, which shows that this is how I am and will be in the film, it gives an idea of what is included in the film to the audience. The funny scene where the dictator drops the powder on the presenter shows the film will include comedy as also the way he is speaking as this helps to promote their movie. 

Websex- Whats the harm Questions!

Mostly a song is being played and on top of that is a voiceover of the women Nathalie Emmanuel who is investigating how internet is changing the sex lives of teenagers and adults. The images and the information that Nathalie Emmanuel has investigated shows the amount of people who use the internet for their sex lives across Britain today. The props that are used for the documentary is the laptops that are being used to show how internet changes the sex lives of 16years old – 24years. In the beginning many lightings are been used such as a Back light. The dominant images are mostly of the teenagers and adults that are using the internet for sex lives, and uploading nude pictures of them to attract other individuals.

The assumptions about the audience that are made is that it could suggest that all teenagers and adults are like this about their sex lives and it could be a bad influence on other people. The audience might react to the text by thinking that all the teenagers and adults are doing this by the way many people nowadays have social network sites where pictures can be posted and anyone could be added which sets a negative impact on people these days.

 The audience that will be watching this would be 16 and over which will target them as the documentary is about their age group. It talks about the ways social network sites are being used to accept random people that are ‘good looking’ .The target audience is both genders from the age 16 to 24 years old, who use social network sites and who have mobile phones which gives them a chance to interact with each other, which is shown on the documentary.

 This belongs to reality as the way everything that is being shown is slightly true because many people do use the internet and this changes their sex life, however this is also documentary with what the investigation is being showed. The values and assumptions behind this text shows how teenagers and young adults are shown and are accepting sex before marriage which was not suitable back in the days, This shows how everything has been changing as well as teenagers with their sex life. 

'Technophobes'

BBC Three is launching a new program called “Technophobes”, following the lives of five people who are afraid of technology.

Audience

This would appeal to the age group which is 16-30 years old as many teenagers and adults like to watch programs that are educational which gives the audience a chance to know about the technology today and the reason why 5 people are afraid of them, which makes the program more interesting, this would target both of the genders. C1,C2 is the socio-economic  class that will be targeted at.

Institution

This show is on BBC three; it is most likely to be shown in the mornings or afternoons but before 9pm, as this is targeted at teenagers, and after 9pm the programs will not be targeted at groups of families and children as the programs will include swearing and sexual intercourse or reference, as well as drugs and violence.

Media Forms

The types of programs that are likely to be shown are mostly documentaries and this can be shown on the channel and the way it has been shown. After the documentary is finished, it is edited and has a voice over which talks about other related facts about the documentary.

Representation

I think that this program will not be watched by many people as not everyone watch programs talking about the technology. This is a negative aspect as not many people would review this. 


How can 5 people be scared of the technology, the first episode showed people who were scared of technology and this included laptops, The man named 'James' was scared of using a laptop which is totally weird as he know writes everything on paper and if he does need someone to type letters or emails, he would ask his wife or even friends to do this. I learnt a lot about the technology that was being used even the technology that i was not quite sure of, i completely understand which is so useful for me as I have gained a lot of information. 

types of Documentary's

There are 6 different types of documentary and these can include:

Poetic documentaries- this was first appeared in the 1920’s, the poetic mode moved away from the editing and started to organise images of the material world by the means of associations and patterns and this was both within the terms of time and space. The films were lyrical and fragmentary.

Expository documentaries- this documentary speaks directly to the viewer often from the form of a confident explanation of the employing voiceover and titles, where there would propose for a strong argument and point of the view. This type of films is rhetorical and tries to persuade the viewer. There would usually use a rich and male voice.

Observational documentaries- the filmmakers that work for this type of sub-genre often saw the poetic mode as why it is abstract and the expository mode is too educational. The films aimed for juxtaposition, confidence and the expose of the individual human character in the normal life situations.

 Participatory documentaries- this documentary believe that it’s impossible for the act of filmmaking to not influence or alter the events of being filmed. What these films do is compete with the approach of the anthropologist: participant-observation. Not only is the filmmaker part of the film, we also get a sense of how situations in the film are affected or altered by her presence

Reflexive documentaries – this type of documentary don’t see themselves as a transparent window on the world, however their draw attention to their own construction and the fact they are representations. This documentary lets us see what it is and how we are seeing it.

Performative documentaries- this gives emotional response to the world, as they have a strongly personal, perhaps poetic and experimental events designed to make us experience what it might be like for us to possess certain perspectives of the world that is not our own, for example this can include ethnic minorities, gay and lesbians.