Call of Duty

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The codes and conventions of this extract of the call of duty game trailer has many features and this can start off in the start as it informs the audience what the age range of this for parental supervision as it is 17+, however this can include in the beginning where they have an introduction of the different settings of where this game can be played as it engages the audience that there isn’t only one setting but several as it makes them want to buy this game. Many shot have been used and these can include when the players in the game are been showed to show the audience what this game is about and what they can do if they buy this game from their point of view. The use of sound engages the audience to get actively involved as it makes them want to start playing this game as soon as possible. The colours that are used are mostly green and this is due to the players that are playing in this game as it represents the army colour, Red is used to connotes the blood and violence in the game that is being played.

Media Representations: How is War represented in the trailer?

War is represented in the trailer as a negative  and positive way with the way they use guns and bombs which can inform the audience what many army people are doing to protect people’s lives when they are being attacked and killed as this encourages them that they are doing something right for the country, however it is also shown in a negative way as this can encourage the target audience to act in an unmannered way which could prevent them to be in harm to themselves and others around them as this game call of duty has violence which is represented in a negative way.

Media Institutions: In what ways is the trailer typical of the video game industry?                     

The media institutions for this extract of the game is that it is typical of the video game industry by the way they have targeted at this specific age group of males as the industry know that this is who are likely to be playing and buying this game. At the end of the trailer they recognise the audience about the several settings that are included in the game again to make them buy this product, however they also show the image of Xbox for the audience that do not have this as this is where the game ‘call of duty ‘ has to be played. The game can be played by many of people in one game which encourages them to be played with their friends and family as it is multi played.

Media Audiences: Who does this text appeal to and what pleasures does it offer?                   

This type of text is appealed to the younger audience who are males as they are targeted at this specific age group of people as it includes violence, this also may not be targeted at the female audience which is why the players in this game are men to represent the point of view of the player, Because this game can be played together in groups of many people it targets this group as this is the age where you make new friends and socialise.