Advert Analysis 'Pigs'

Codes & Conventions: What techniques does the ad use to persuade the audience to consume the Guardian?

The techniques that are being used throughout the ad to persuade the audience to consume the guardian is the way it is laid out, it has included the story as the pigs as many people (the audience) have seen or know the story of this. It has low key lighting to set the mood and build tension on what is going to happen as it creates suspense and mystery which is said by Barthes. The ad uses different voice overs by the audience who are giving their opinion about the case, voice overs gives the audience an explanation on what is happening on the clip.

Representation: How is the news represented in the ad?

This represents the guardian by the way it promotes all the three platforms like print, media and broadcast and this can be implied by the way it is shown throughout the video as it has clips of newspapers, laptops, I pads, youtube clips and phones of people (the audience) of how they feel about the ‘pigs’ getting arrested, however it changes the values of the platforms as they and informing and educating the audience. In the beginning there is a pot where it has boiling water, this represents enigma codes as it creates suspense and tension on what is going to happen next.

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

This raises the different opinions of the different people around the world and what they think about the news these days, people communicate on this by using the three media platforms to give their opinion.  The values of the guardian shows that this is targeted at people these days as they care about the society and what it to be a safer place.

Audience: On the basis of this ad, who does the Guardian brand appeal to?

This is targeted at both genders as it entertains the audience of what is happening in the news; it also contains the story of the little pigs as many people know the story of this. The demographics of this would most likely to be ABC1 as this is the consumer type who are most often described as a profile of user and target consumers.