Katy Perry- California Gurls ft. Snoop Dogg

Katy Perry - California Gurls 

                                

This video starts off with an image of a board game which says ‘candyfornia’ which is shown as the name of the game, this starts of when the box opens to get to the actual video, which starts of the game. Snoop Dogg places a counter which is Katy Perry on the board as there is a sign which says ‘start’.  A dice is rolled on the board game to see what Katy Perry will do. The name of this video ‘California Gurls’ is suited for a younger audience as it’s known for a young night style, the word ‘Gurls’ is targeted at the teenagers as this word is known as slang, however Katy Perry was born in California which connotes the name of the song ‘California Gurls’.

In the video there are many bright colours used which grabs the audience’s attention, the target audience would mostly be teenagers; this can be shown by the name of the song. The word ‘Gurls’ implies that it is slang, however slang is used mostly by teenagers .When Katy Perry smiles and waves at the gummy bears which are shown animated, they stick their middle finger up which is not suitable for the kids, which again shows that its mostly targeted at the teenage audience. 


While Katy Perry is walking around the board game she touches the branch of a tree which those turn into a snake, the colour of the snake is yellow and white with stripes just like a normal snake would be. Katy Perry sings about candy floss in her music video and the clouds in her video is represented at candy floss which then conveys the meaning of the softness of the cloud and the way it looks.

In the end of the music video Snoop Dogg who is shown as an evil person has an army of gummy bears to capture Katy Perry, throughout the video it includes deserts and sweets so when the army of gummy bears come she brings out the whipped cream which is represented as the guns to shoot the gummy bears. Many bright colours have been used such as blue, blue symbolises water, natural and summer which links to the video as it has a beach look at the end which suggests the summer.


High key lighting has been used throughout the video which makes it bright and appeals to the audience, Different shots have been used to convey the meaning of the extract, the close ups gives the audience a chance to see the facial expressions of whats happening, for example when Snoop Dogg is sitting on the throne it has a close up of him showing his facial expressions.