Call of Duty

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The codes and conventions of this extract of the call of duty game trailer has many features and this can start off in the start as it informs the audience what the age range of this for parental supervision as it is 17+, however this can include in the beginning where they have an introduction of the different settings of where this game can be played as it engages the audience that there isn’t only one setting but several as it makes them want to buy this game. Many shot have been used and these can include when the players in the game are been showed to show the audience what this game is about and what they can do if they buy this game from their point of view. The use of sound engages the audience to get actively involved as it makes them want to start playing this game as soon as possible. The colours that are used are mostly green and this is due to the players that are playing in this game as it represents the army colour, Red is used to connotes the blood and violence in the game that is being played.

Media Representations: How is War represented in the trailer?

War is represented in the trailer as a negative  and positive way with the way they use guns and bombs which can inform the audience what many army people are doing to protect people’s lives when they are being attacked and killed as this encourages them that they are doing something right for the country, however it is also shown in a negative way as this can encourage the target audience to act in an unmannered way which could prevent them to be in harm to themselves and others around them as this game call of duty has violence which is represented in a negative way.

Media Institutions: In what ways is the trailer typical of the video game industry?                     

The media institutions for this extract of the game is that it is typical of the video game industry by the way they have targeted at this specific age group of males as the industry know that this is who are likely to be playing and buying this game. At the end of the trailer they recognise the audience about the several settings that are included in the game again to make them buy this product, however they also show the image of Xbox for the audience that do not have this as this is where the game ‘call of duty ‘ has to be played. The game can be played by many of people in one game which encourages them to be played with their friends and family as it is multi played.

Media Audiences: Who does this text appeal to and what pleasures does it offer?                   

This type of text is appealed to the younger audience who are males as they are targeted at this specific age group of people as it includes violence, this also may not be targeted at the female audience which is why the players in this game are men to represent the point of view of the player, Because this game can be played together in groups of many people it targets this group as this is the age where you make new friends and socialise.

Hocus Pocus Trailer

Low key lighting is been used to create an effect of something scary as this is movie is about witches and this can be shown in the start of the trailer where thunder crackles and a women laughs which creates enigma codes as it is some sort of suspense and mystery as well as when they show the three witches who are also sisters on their death bed as they are getting hanged they say ‘we shall be back’ which also creates mystery to them coming back which targets their audience as they know that something is going to happen as well as it makes the movie more interesting to watch. The voice over explains more about the trailer to the viewer’s so they can go and watch this. Binary opposition is used by the way it has 3 witches vs. the 3 kids together of how it is good vs. evil. The setting comes under Mis-en-scene and it is mostly in the old house and the grave yard which connotes it to be scary. In the start of the trailer a cat jumps out and screeches which connote witches as cats are a typical prop that is used all the time when witches are involved.  

The three witches who are also sisters enchant there spells in the start of the trailer represents the witches which shows the audience what might happen, if this trailer was on billboards then the children/teenagers who are the target audience would pester their parents to take them to the cinema and watch this which Is called ‘pester power’.

Film Trailer - Mall cop

In the beginning they show all the men in order who are tall and fit people and then it zooms straight in to the fat and unhealthy person who is also the main person ‘Paul’, When they introduce Paul he falls down and snores which shows that he’s going to be a funny character, by the way they introduce him to that. The voice over is used to explain more information on what is happening in the trailer of ‘Mall Cop’. The trailer starts of to be positive and then negative as soon as the hostage situation appears which builds up tension and creates suspense and mystery on what will happen next which is enigma codes. A comedy film which can be shown when Paul hurts himself and puts a hello kitty plaster on it which shows that he carries plasters with him will make the audience laugh over small things. 

This would be targeted at both the genders and teenagers and adults. The lighting that has been used High key lighting throughout the trailer to make it stand out clear and can be seen properly. Different shots have been used to create different moods for example a close up of Paul which shows his facial expressions of what he is feeling.  The different settings of the trailer is shown to be in a state police training facility where he was being trained to be a police man, his house, and the shopping centre where he now works as a mall cop. The props that are been used mostly is the Segway where he uses that to travel around the centre. 

2011 Barbie Dolls

The use of pink stereotypes the girls as pink connotes more of a femine colour, which shows that this is targeted at young females. The use of colours represents their target audience as many girls like pink, however other bright colours were used like purple, blue, yellow etc. this was used to catch their audiences attentions as it appealing and stands out then other colours. High key lighting has been used throughout the advertisement to make everything stand out and can be shown to the audience. However if this advertisement comes on TV then they are more likely to pester there parent to make them buy this, which is called pester power as children always get there way when they annoy their parents to buy this.

The dolls are all being shown together in the advertisement which is a technique as they are promoting the dolls together which is individual prices so if a girl askes for all of those then her parents will have to buy each doll individually which gives them more money to make as this will benefit them even more. Voice over has been used to engage their audience to buy this, however the secondary audience is more likely to be the parents as they will be buying this for their daughters. The voice over has been of a female which is represented as the ‘voice of god’ . In the beginning the voice over introduces Barbie and her sisters to the audience to show what they are getting if they buy them. Different voice overs have been used to represent all the sisters, the younger sister has a voice over of a child which is suggest to show her own role to the audience . Barbie’s logo has been shown throughout the whole advertisement to sell their brand; the logo is also in pink to convey the meaning that it is targeted at the females. Different shots have been used to show the different sides of the product to the viewers which then they can purchase. 

Somebody that I use to know - Gotye

Media Forms: What techniques does the extract use to establish the text’s genre and/or engage the audience?

The video is completely different to other normal video’s nowadays and this can be shown by the way the video starts off with a man who is topless who seems upset and then random lines pop up which gives the audience no idea what is going on, the lines start to get filled with different colours on the background as well as on the main person which represents the body parts, the lyrics ‘she didn’t have to cut me up’ which suggests that this song is about his relationship. Different shots are been shown throughout the video to show the painting on the body, close ups have been used a lot to show his facial expressions and how he feels.

In the middle of the video it starts to zoom out from the scene which then shows the audience a female which could indicate that she might be his ‘love’ who is also painted and then another shot is been used which is a close up of the main person and the women.  At the end of the video the painting on the female is slowly coming off which suggests that he does not like her and she is not connected to her in anyway, this engages the audience as this is never been used before and the use of bright colours attracts an audience as this is eye catching and brilliantly used well throughout the video. High key lighting have been used throughout the whole extract to give it more attention with the viewers.

The video uses a variety of instruments and the main instrument that catches the audience’s attention is the xylophone which is usually not heard in the modern music today, the xylophone is used 20seconds in the beginning and the last 25seconds in the end to give it a little touch which makes it sound more interesting as the beat is different and relaxing. The main person was looking directly at the screen which is a direct mode of address which shows that he is engaging with the audience.

Katy Perry- California Gurls ft. Snoop Dogg

Katy Perry - California Gurls 

                                

This video starts off with an image of a board game which says ‘candyfornia’ which is shown as the name of the game, this starts of when the box opens to get to the actual video, which starts of the game. Snoop Dogg places a counter which is Katy Perry on the board as there is a sign which says ‘start’.  A dice is rolled on the board game to see what Katy Perry will do. The name of this video ‘California Gurls’ is suited for a younger audience as it’s known for a young night style, the word ‘Gurls’ is targeted at the teenagers as this word is known as slang, however Katy Perry was born in California which connotes the name of the song ‘California Gurls’.

In the video there are many bright colours used which grabs the audience’s attention, the target audience would mostly be teenagers; this can be shown by the name of the song. The word ‘Gurls’ implies that it is slang, however slang is used mostly by teenagers .When Katy Perry smiles and waves at the gummy bears which are shown animated, they stick their middle finger up which is not suitable for the kids, which again shows that its mostly targeted at the teenage audience. 


While Katy Perry is walking around the board game she touches the branch of a tree which those turn into a snake, the colour of the snake is yellow and white with stripes just like a normal snake would be. Katy Perry sings about candy floss in her music video and the clouds in her video is represented at candy floss which then conveys the meaning of the softness of the cloud and the way it looks.

In the end of the music video Snoop Dogg who is shown as an evil person has an army of gummy bears to capture Katy Perry, throughout the video it includes deserts and sweets so when the army of gummy bears come she brings out the whipped cream which is represented as the guns to shoot the gummy bears. Many bright colours have been used such as blue, blue symbolises water, natural and summer which links to the video as it has a beach look at the end which suggests the summer.


High key lighting has been used throughout the video which makes it bright and appeals to the audience, Different shots have been used to convey the meaning of the extract, the close ups gives the audience a chance to see the facial expressions of whats happening, for example when Snoop Dogg is sitting on the throne it has a close up of him showing his facial expressions. 

Barry M - Wake up your make up

                                               Barry M- Wake up your Makeup

The first shot of the advertisement is a women walking in the middle of the set where all around her is white while she is carrying a guitar which gives sort of a mystery what will happen next, but she starts to play the guitar and bright colours are shown which then gives the audience a feeling of Barry M. This advertisement targets the audience attentions who are female teenagers that wear make, which can also be shown by the way the main person in this advert is a female herself.  

The main women walks in without makeup and looking plain, as she starts to play the guitar the bright colours that are being used are shown throughout the extract with the way she has different eye shadows, this can be shown by the way it conveys the message that this brand had variety of colours to choose from. The dark lipstick and bright nail polish that is been used represents the brand to make it appeal to the audience what ‘Barry M’ are selling, however the use of bright colours that are been used targets their audience as it is eye catching.

 Different shots have been used to show the different sides of the person, but mostly close up have been used to show the close up of the makeup and the nail polish of Barry M as these are the products that Barry M also provides which appeals to the audience. High key lighting been used to make sure the viewers can see what is happening and what the purpose of the make-up is.

The close up of the women playing the guitar shows the audience what the ‘Barry M’ makeup can do, she closes her eyes which gives the viewers a chance to see what the eye shadow is like if it is worn on an individual, Throughout the advertisement she has kept her eyes closed which gives everyone a chance to see how it is set which appeals to the audience more as it has an explosion of different colours. A voice over has been used at the end as it says ‘Barry M – wake up your makeup’, which engages the audience to buy the product, however the use of a female voice over attracts the audience more as it relates to a female person. Also the voice over been used at the end as it says the use of ‘your’ word as it engages the audience to buy it. At the end it shows the audience where the product can be brought as they can go out and purchase this which informs the audience. 

Pester power can be used if a young girl is watching the advertisement on the television with her parents or her mother, she would mostly pester them to go and buy it for them as she really wants this, because she is pestering her parents she would most likely to be getting it. At the end of the advert, pink has been used which connotes girls as it stereotypes the colour pink for girls.