KONY 2012 - Question 1

How is KONY 2012 represented?

The video Kony 2012 is represented in many ways and this can be shown by the way many people around the world are encouraging each other to make Kony famous as this will get the word across about the things that are happening in northern Uganda, it is represented in a positive way to show how many people are actually taking part to solve this problem, Voice over is been used to engage the audience and this can be shown when it says ‘we’ the use of ‘we’ catches the audience’s attention as it uses techniques like direct mode of address in the voice over, It is a dominant male voice over which is the ‘voice of god’. 

The American voice can include the hegemonic values as the dominant ideology that promotes the people who are in control of the society which targets the audience and actively engages them. In the beginning of the video it anchors the meaning by the way they talk and show pictures and clips about his baby which gives a relation with the audience and the narrator itself as it gives them a chance to trust and get to know him personally.

                                                                         

This is targeted at the different ethnic groups as they are all working together to protect the children from harm and this is been shown worldwide to prevent children from getting hurt and kidnapped. The hypodermic needle theory can link to KONY 2012 by the way the media are injecting information into the audience to engage with them as there can try attracting the audience to help and sort the problem out, however a close up of the word ‘share’ on the Youtube site makes the audience share the video and talk about it, as they use titles which makes it informative. The shots that are been used frequently is the close ups as this shows the emotions, especially on the child’s face and the women giving birth as it is the point of view shot which is getting the audience involved and emotionally attached as powerful emotions are being shown. 

Kony 2012

22:00 – 25:00

Representation

The video Kony 2012 is represented in many ways and this can be shown by the way many people around the world are encouraging each other to make Kony famous as this will get the word across about the things that are happening in northern Uganda, it is represented in a positive way to show how many people are actually taking part to solve this problem, as well as in a negative way as many children in Uganda today are getting kidnapped and killed.

This appeal to all the different ethnic groups as they are all working together to form a group to protect the children in Uganda, which can be shown that this is globalises as everyone around the world are working together to get the job done to everyone else to take part and make Kony famous, this is done as they want the word to get across and everyone know about this as it helps them to understand what is happening on the other side of the world.

However throughout the clip it shows the audience that by social network sites like Facebook and Twitter, it can make a big change by forming groups to help and support the campaign. It has included the media platforms as it has magazines of Kony and online websites about the whole situation, this can link to the hypodermic needle theory as the media are injecting information into the audience to engage with them as many people are joining in to help the children in northern Uganda to have a respectable life style.

Media Forms

The sequence helps to convince the viewers to support Kony 2012 by the use of different media platforms that is being used for example E-media is used to target their audience as this will attract millions of people by having an official page of this campaign which will grab their attention as many people have social network sites like Facebook and Twitter.

 The way it has been showed for 2012 is ’20 culture makers and 12 policy makers’, these people have been used as they have the power to attract the audience to help them around the place as well as engage with their audience to support Kony 2012 as well as that it has been shown that people with power say things they want and it gets spread widely, so Rihanna has been used to engage with millions of people worldwide to help the children in northern Uganda out as well it shows how celebrities, athletes and billionaires are involved in this to help and support them, by doing this it targets many other people to get involved as well make an effort to do something in the world. The way the famous people are used is to attract the viewers as what they say ‘spreads easily’ and is heard by many people worldwide.

Institutions

Kony 2012 is shown in a positive way as it shows people how many people are encouraged to take part and take action about what is being done with the children. However this is promoted by many ways and this can include the way many posters and flyers are handed out as well as posted on walls and billboards, updated on social network sites like Facebook and Twitter, also magazine covers. There are all promoted to show the world what Kony is about and what he is doing.

Also it is known to be positive by the way the video is bright and clear so the audience know how Uganda really is and how they are being treated, the use of letters and notes from the supports shows the audience how many people are concerned with the matter of the problem and would like to get involved which is a positive aspect as Jason wanted everyone to know what was happening with Jacob and others like him.

Audiences

Kony 2012 is appealing to different types of audiences as they want everyone worldwide to take part in this, so targeting different people would encourages a wide range of audiences which helps and benefits them more as it has become viral by the way it is used on social networks sites. It targets the younger and older audience as they both are more likely to help with the problem as they like to take part and help people around the world.

It is more likely to target people from different ethnicities and social backgrounds as they are all interested on taking part to save all the innocent children and people from ‘Kony’. There are many shots and images used to attract the audience which is why many people around the world are taking part as they have seen the horrendous things that Kony is doing as this includes kidnapping children to kill their own parents as well as training them to be part of an army by force, even though if they do not want to.

Advert Analysis 'Pigs'

Codes & Conventions: What techniques does the ad use to persuade the audience to consume the Guardian?

The techniques that are being used throughout the ad to persuade the audience to consume the guardian is the way it is laid out, it has included the story as the pigs as many people (the audience) have seen or know the story of this. It has low key lighting to set the mood and build tension on what is going to happen as it creates suspense and mystery which is said by Barthes. The ad uses different voice overs by the audience who are giving their opinion about the case, voice overs gives the audience an explanation on what is happening on the clip.

Representation: How is the news represented in the ad?

This represents the guardian by the way it promotes all the three platforms like print, media and broadcast and this can be implied by the way it is shown throughout the video as it has clips of newspapers, laptops, I pads, youtube clips and phones of people (the audience) of how they feel about the ‘pigs’ getting arrested, however it changes the values of the platforms as they and informing and educating the audience. In the beginning there is a pot where it has boiling water, this represents enigma codes as it creates suspense and tension on what is going to happen next.

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

This raises the different opinions of the different people around the world and what they think about the news these days, people communicate on this by using the three media platforms to give their opinion.  The values of the guardian shows that this is targeted at people these days as they care about the society and what it to be a safer place.

Audience: On the basis of this ad, who does the Guardian brand appeal to?

This is targeted at both genders as it entertains the audience of what is happening in the news; it also contains the story of the little pigs as many people know the story of this. The demographics of this would most likely to be ABC1 as this is the consumer type who are most often described as a profile of user and target consumers.

Trailer Analysis Homework

What techniques does this trailer use to persuade an audience to see the film?

The movie ‘the vow’ creates different moods by the way it uses different type of sounds and this can be shown when the begging is all happy and later on it builds up tension when the women doesn’t remember her husband. This film was released on Valentine’s Day which targets the audience who would be probably females as well as couples who are going out for Valentine’s Day. Throughout the trailer it uses bright lighting which lets the audience see what is happening through the movie. It has enigma codes as this creates suspense at the end of the trailer when another guy is involved; this gives the audience an idea that the main character might like another guy, even though she is married to ‘Channing Tatum’. This persuades the audience by the way the film has a good looking guy who is Channing Tatum; many females find him attractive so this gives another reason for the audience to watch this.

http://www.youtube.com/watch?v=7JoXHO3ceUY - The Vow

2012 Oscars - The Dictator

The extract is a video from the Oscars of a guy who is from the film that is releasing soon called ‘Dictator’, this shows that he is promoting his movie and wants the audience to watch this. However Dictator is meant a person who is a ruler and has control over the government and the way he is dressed it indicates that he is powerful. The lighting that has been used throughout the video is high key lighting and this is for the audience to pay attention and to see what is happening. The clothing that has been used is like a general of an army. This film is shown to be a comedy of the way that he is speaking and the incident that has happened with the presenter.

Ethnicity is represented in different ways and this is by the way the ‘Dictator’ is a general is talking and acting different from people around him as they are Americans. The dictator is a male which stereotypes how men are mostly the generals. The clip is typical of the Hollywood film industry as they have promoted their movie on the Oscars as they know that many people will be watching this so it gives them a chance to help promote their movie. This helps with the marketing and publicity of the movie as they are reaching to the audience.

This promotes to help the film to the audiences as he is dressed in the same clothes as he will be in the film, which shows that this is how I am and will be in the film, it gives an idea of what is included in the film to the audience. The funny scene where the dictator drops the powder on the presenter shows the film will include comedy as also the way he is speaking as this helps to promote their movie.